Desert Lily Bloom is a brand inspired by the untamed beauty of the Mojave Desert, capturing its soul through soaps, room sprays, and irresistibly scented candles. For this project, we set out to create a fun, distinctive, and bold personality that’s as unique as the desert itself.

The design draws inspiration from the mesmerising colours of a desert sunset, with deep, rich orange at its core—radiating warmth, passion, and a sense of endless possibility. At the centre of the branding is an abstract, hand-drawn interpretation of the desert lily, a symbol of resilience and elegance blooming where others wouldn’t dare.

To bring this vision to life, we added a special touch to the logo: the ‘i’ in Lily was reimagined as a single drop of water, symbolising the life and vitality that sustains the desert lily. It’s a small but meaningful detail that perfectly captures the brand’s essence.

The cylindrical packaging was carefully chosen for its practicality and refined charm, making every product feel like a little piece of luxury. The warm palette, minimalist typography, and balanced mix of matte and glossy finishes create a design that’s approachable yet undeniably charming.