An oval badge featuring the ‘Studio Bainne’ logo in elegant brown typography over a soft lavender background, representing the studio’s refined yet playful aesthetic.

Mellow

Mellow is a marshmallow brand that’s all about soft, fluffy, melt-in-your-mouth perfection. No extra fuss, just pure, irresistible fluff—light as a cloud, sweet as a dream.

For Mellow, we created a playful, pastel-infused brand identity that feels like stepping into a sugar cloud. A bold yet nostalgic approach, celebrating the magic of childhood joy with a contemporary twist.

Colorful packaging design for Mellows marshmallows on an orange background. Various flavors include honey, strawberry, and caramel.
Two colorful marshmallow bags with whimsical typography, floating in the sky, surrounded by falling marshmallows.
A charming picnic spread featuring branded marshmallow bags, fresh fruits, and rustic tableware.
A minimal white T-shirt with subtle branding, hanging gracefully in front of lush green cactus plants.
A workspace setup with a laptop displaying the “Mellow” logo, styled for a seamless branding experience.
Two colorful marshmallow bags with whimsical typography, floating in the sky, surrounded by falling marshmallows.
Colorful building facade with abstract patterns, featuring orange and white swirls and the phrases "a bite of pure bliss" and "mellowbites.com" along a pink staircase under a clear sky.
Poster featuring logo and website of Mellowbites with marshmallow image on tiled floor, two oranges are nearby.
Pink promotional sign for 'mellow' with playful font, featuring the phrase 'a bite of pure bliss' and URL 'mellowbites.com,' placed on a brown chair.
Colorful packaging of marshmallow products with abstract designs on a purple background.
A poster inside a subway train features an advertisement for "mellows," indicating marshmallows with various flavor-infused details. The design includes colorful packaging floating with clouds in the background. The train has a designated wheelchair space with related signage and an emergency door release button visible.
Two bucket hats—one orange, one beige—embroidered with “Mellow” against a dreamy sky backdrop.
A vibrant packaging of “Mellows” marshmallows placed on a wooden beam, set against a blue sky.
A stylish pink and red package featuring strawberry and vanilla branding, resting on warm-toned tiles.