Skin by Shara

Brand Identity, Packaging Design, Social Media Collateral, Print Collateral

In the heart of Charlotte, NC, lies a true sanctuary—Skin by Shara, where beauty meets science under the meticulous care of Shara Wesson, an extraordinary licensed medical esthetician. More than treatments, this is about transformations—seen and felt.

At Studio Bainne, we embraced the challenge of developing a brand identity that reflects the elegance and minimalism at the core of Shara’s work. Our approach combined understated luxury with a warm, inviting aesthetic, perfectly aligning with the soothing yet transformative experience Shara delivers. The visual identity we crafted is sleek, modern, and refreshingly minimal, with every detail—from the typographic styling to the sophisticated packaging—designed to evoke trust, purity, and calm. It’s about more than just skincare; it’s about intentional care, inside and out.

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Debbie Elisa Photography

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